B2B management app
dashboard

Isracard Group, with over 40 years of experience in credit card issuance, offers innovative mobile solutions for business management.

Problem

The old dashboard application did not meet modern standards in terms of functionality and design, leading to decreased user productivity and difficulties in data interpretation. Therefore, a redesign was necessary to improve the system's efficiency and visual appeal.
Deliverables

Redesign app dashboard, Iconography, Accessibility

Role

UX/UI designer

Users

The dashboard is designed for all companies actively conducting business and utilizing at least one Isracard product. The primary users are company employees responsible for managing business processes and analyzing data.

Analysis of product and data

We conducted product research based on the business managers' requirements to enhance the application's functionality in alignment with business goals.

Challenges (for the Home Page)

Credits – The data in this section is overloaded, making it difficult to perceive and complicating user interaction.

Credit distribution – The data is presented solely in numerical format, which makes it difficult to perceive and analyze due to the lack of visual representation.

Transaction cancellation – The section takes up too much space on the screen, forcing users to scroll the page to view other important data.

Competitor and market analysis

We analyzed competitor products to study their approaches to providing services for businesses. This allowed us to identify best practices and understand how they tackle data management and user interaction challenges.

We explored parallel markets, focusing on mobile applications, to examine approaches to solving similar data management tasks. Special attention was given to methods that improve data interaction and usability on mobile devices.

Conclusions

To improve the structure and ease of use, the "Credits" section was split into tabs optimized for the mobile platform. This solution allows users to easily switch between categories with an intuitive swipe left or right.

To enhance data perception and analysis, it is suggested to implement interactive graphical visualization in the form of a line chart. This will allow users to easily navigate the information and dynamically interact with the data, improving decision-making and enhancing the overall user experience.

To reduce the need for scrolling, it is suggested to display the data horizontally and add a swipe feature, allowing more information to be shown on the screen and improving data perception for users.

Solution

Redesigning the application dashboard and creating new features to ensure an intuitive and user-friendly interface. Our objective is to deliver a modern digital solution that streamlines business management from any location. We focus on developing an innovative platform that improves user interaction with data and optimizes workflow processes.

Wireframe

After completing the research phase, we proceeded to create low-fidelity prototypes (wireframes). These rough mockups helped us visualize the structure and logic of the interface, as well as test key decisions with minimal resource expenditure. This process allowed us to quickly identify and address potential issues, making necessary changes during the early stages of development.

Homepage

Design solutions

Before starting the development of the visual style, we conducted research on applications from parallel markets. Studying various approaches helped us find inspiration and identify best practices. Based on the insights gained, we began creating the design, incorporating animations to enhance the user experience and create a modern look for the interface.

Consistent user experience

We aimed to make the application's design visually aligned with the desktop dashboard design, so that users feel comfortable using the app without feeling like they are using a different product that requires additional learning. However, we made some adjustments by adapting elements to better suit the mobile environment and ensure a more convenient and intuitive interaction with the features.

Data visualization

By studying the market and analyzing leading solutions in this area, inspired by top companies, we expanded the app's functionality by adding visual data charts for better information perception. These innovations help users analyze key business data more quickly and effectively.

Additional updates "Quick view"

We also updated the "Quick View" feature, allowing users to log in with a single click and view their credit and purchase turnover data. The registration process for new users was redesigned, and we developed screens for those already registered in the system.

What's new added

We added "Face Recognition" and "Fingerprint" features to speed up the identification process and provide a high level of security for users. These innovations help improve the user experience and protect data privacy.

Conclusion

In this project, I actively collaborated with other UX designers, a product manager and developers to implement functional and visually appealing solutions. Working on this project provided me with valuable experience in designing mobile interfaces and helped deepen my UX design skills, particularly in understanding user needs and creating solutions that enhance their interaction with the application.